Sorell Hotels

About Sorell

Sorell Hotels is the largest hotel group in Swiss ownership, consisting of multiple individual hotels in different Swiss cities. Each hotel is different and is happy to show its individuality. Whether it's a cosy old town jewel or a prestigious congress centre, a relaxed holiday home in Heidiland or a lifestyle oasis in the middle of a vibrant city, Sorell Hotels has something to suit every taste.

We find pleasure in assisting and caring for our many guests every day. For many years, we have invested a great deal of passion in the happiness of our guests. Our greatest pride are about 500 dedicated employees, each with their own individual skills

Quality and individuality 

As a group, Sorell Hotels guarantee an above-average service and product quality of their houses. The individual hotels convince with their host's personal, very individual handwriting.

An idea becomes reality

In 1897, visionary women from Zurich decide to enter the hotel business with several good ideas and intentions. This is the cornerstone for the success of Switzerland's biggest hotel group. 

Hotels with personality

To be a host, body and soul - this is the pride of the Sorell Hotels. A hotel should be more than architecture and infrastructure. A hotel is made up of stories, faces and emotions - at least, a Sorell Hotel is.


Respecting the environment, taking responsibility, thinking ahead, being aware… all these attitudes have grown over time and are now part of the fundamental values and goals of the entire Genossenschaft ZFV group. Sorell Hotels are no exception. Our commitment for an environmentally sound and sustainable way of thinking and acting is far above the average in the hotel industry. We cooperate with myclimate and support the climate protection initiative «Cause We Care».


The OK:GO initiative supports tourism providers in Switzerland to collect information on the accessibility of their locations and services in a simple and standardised way in order to subsequently publish it.