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A Sorell Experience

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Welcome to Sorell – where we strive to make your stay an unforgettable experience.
Since 1897, our teams have been providing hubs for visitors and locals alike, helping to write extraordinary stories and shape special memories. As a company, we are committed to the future and to sustainable ideas and actions. Stay at any of our 15 hotels and you’ll find yourself right in the heart of the action. Individually managed, our hotels, venues and restaurants are inspired by local people and surroundings. Find your very own Sorell Experience.

Our Hotels

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Sorell Advent calendar

Find out what’s behind each day’s little door in our Sorell advent calender. Look forward to wonderful surprises and get the chance to win amazing prizes.

Participate now

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Hotels and experiences

From the former guild house in Schaffhausen and an iconic hillside landmark on the Zürichberg to a conference hotel in the Swiss capital – each of our hotels is unique in its own right. And yet, they all have one thing in common – they are the place to be, for visitors and locals alike, giving them a personal experience of all the sights and sounds on offer. Book your Sorell Experience. 

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Frau auf einer Terrasse am Kaffee trinken

Dining and events

The oldest inn in Winterthur, an idyllic garden on Bahnhofstrasse, a boulevard terrace in Seefeld, a mountain-top fondue chalet, a creative space in the textile city of St. Gallen or a festive hall on Zurichberg – our restaurants and venues are all about serving up special moments. Find the perfect place for your next experience. 

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Latest offers

Inspiration for your stay

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Meeting places for today and tomorrow

We are committed to thinking and acting sustainably so that the generations of tomorrow can continue to travel and experience the world. And so, we have dedicated ourselves to the 2050 net-zero target, with our hotels now all “Swisstainable” Level II/III-certified, ISO 14001-certified and awarded the ibex fairstay sustainability label. Together with our employees, we are always looking for new ways to actively tackle our sustainability goals, inspired by key partnerships and cooperations along the way as well as the «Cause We Care» and «OK:Go» initiatives. Find out what’s happening now and learn all about our plans for tomorrow.  

Discover Sorell Sustainability 

Creating experiences since 1897

In 1897, Hotel Rütli was the first venture into the hotel industry for the cooperative now known as Genossenschaft ZFV-Unternehmungen. In 1900, Zürichberg saw the ZFV achieve a long-cherished dream. In 1999, Hotel Florida became Hotel Seefeld. In 2002, ZFV hotels were transformed into the “Sorell Hotels Switzerland” brand and, in 2024, Sorell’s idea of combining stays with experiences was christened “A Sorell Experience”. Over the years, hotels blossomed into hubs. Discover how we have evolved and which business pioneer still shapes us today. 

Dive into Sorell’s past

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