Hotel Aarauerhof

Service Excellence Sorell

An astounding hotel experience

A newspaper offered with breakfast, a welcome drink at Reception, personal insider tips from the staff for your destination - things you don't find every day in a three or four star hotel. But Sorell Hotels are different. The Swiss hotel group sets its sights higher than the everyday. Their aim is to understand their guest's needs, and then exceed them. If this brings a smile to a guest's face, that's the best reward.

The Swiss hotel group has developed its own quality program and defined its own very high standards: Service Excellence Sorell.

Individual, highly personal service in each hotel and above-average quality standards for the whole group are the keys to the satisfaction of Sorell guests.

Pillow Menu
Are you missing your pillow? Order your special pillow from the reception team. From the pillow for allergy sufferers, the neck support pillow, the neck roll, the millet pillow to the arven wood pillow, we have everything in our range.

When hosts turn up the heat
In 2017, guests visited Sorell Hotels 166,000 times. They travelled from Chile, New Zealand and Oman as well as from Switzerland, Germany and France (and many other countries of the world) and spent 1.8 nights in one of the hotels. This means that they slept on their  favourite pillow and enjoyed the Sorell Breakfast around 300,000 times, chatted with over 450 of our hosts and experienced the distinct quality of Sorell Hotels. It is a huge compliment and an even bigger motivation to note that they now rate Sorell Hotels five points higher than they did three years ago – with 87.5/100 TrustYou points. This is the best possible daily incentive to keep our foot on the gas

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